Google Search is adding a news feed to its homepage on mobile

Google is announcing changes to its search product today, tied in part to the 20th anniversary of the company. The biggest announcement is that Google is rebranding its news feed as “Discover.” It will be on the Google Home page on all mobile browsers, a huge shift of the company as it works to better organize information and help users understand context.

Discover will do more to show relevant content — stuff that might not necessarily be just recent news. It will have topic links to dive deeper into content you’re seeing in the feed. There will a little slider on the lower-left of each card that will let you increase or decrease the amount of that types of news you’ll see in your feed. Discover will also support multilingual items, so you can get both English and Spanish items in your feed. More languages are coming soon. Many of these additions feel pulled from the redesigned Google News app, first unveiled back at the company’s I/O developer conference.

Google is also using computer vision to add more visuals to search. It has a new format called “Stories” that are based on its AMP standard. Google says that it’s “doubling down” on Stories in search, which presumably means we’ll be seeing more of them “in the coming months.” Stories will also appear inline in search, as well as “featured videos” that will show “salient segments” from videos. It creates an auto-advancing carousel of videos, showing just the relevant section of each video.

Google Images is also getting an update. There’s an entirely new ranking algorithm for image search. Additionally, it will show more “web content” inside the search, including specific page information on the search results page. The new UI will come to desktops this coming Thursday, September 27th. Google Stories are also getting added to image search.

Google Lens is also coming to Google Images.

Additionally, Google is also introducing new changes to Search, all related to improving the act of researching a topic online over the course of multiple days. Nick Fox, Google’s vice president of product at its Search division, detailed how it’s going to work at a press event in San Francisco this morning. Fox broke the changes down into three categories: journeys, collections, and topics.

The first new feature is that Google will work to show you previous searches you’ve made right in your search box. Fox talked about how Google is trying to move from “answers” to “journeys.” That sounds very much like standard Silicon Valley doublespeak, but for Fox it means that users may continue their searches on a topic over a number of days, and Google wants to help users arrive at a suitable destination.

“People keep coming back to the same topic over and over,” he says. Given that, Google is now going to begin surfacing parts of your history right in search, as an “activity card” that will show you previous searches. It will also surface a card titled “related activity,” showing you sites you’ve previously visited and searches you’ve previously made.

Next is “collections,” which will allow you to bookmark search results into a special viewer, where Google will also surface content suggestions. Think of it like Pinterest, but for Google Search. It’s coming later this fall.

Lastly, there’s a new “topic layer” being added to the Knowledge Graph, Google’s database of entities on the web. The new layer will understand more about certain topics, like astronomy, and should help users get to more advanced content as they get deeper in a topic.

Google Feed, which now has 800 million users, has sent 2.5 times more traffic to publishers over the last year. Google’s same topic layer technology is also getting applied to this news feed. The idea is that it will be able to show articles that might not be recent, but will still be relevant to you. (For example, if you’re traveling to a new city, Google will show older articles in your feed related to that city). The feed can also use this algorithm to show videos and events.

Today’s news comes as Google has become ever more embroiled in the politics of platforms and democracy. It declined to send its CEO to Congress for hearings, resulting in an empty chair getting berated. President Trump has accused the company of presenting biased search results, too. More attention has been paid the company’s plans to bring a search product back to China — a product that would presumably be censored and potentially make it easier to link search queries to people’s phone numbers. Google even reportedly told its employees to delete a memo related to the plan.

Very little of that context was on display in Google’s presentation, which instead focused on the positive. Ahead of the announcement, Google Search chief Ben Gomes laid out some of the history of how search works and the principles that guide Google’s product development. Pointing out Google’s advances in word matching, synonyms, and the Knowledge Graph, Gomes emphasized how Google is constantly trying to advance Search’s understanding of what words mean.

Gomes also discussed “neural matching,” a technique that uses documents online to help disambiguate imprecise language. For example, on a search for “TV that looks strange,” Google might know that in that context it’s referring to motion smoothing. This feature launched in the last few months, affect over 30 percent of queries.

As for the principles of search, Gomes said that it’s “focused on the user,” strives for “relevant and high-quality information,” follows an “algorithmic approach” to ranking information, and is heavily tested by users. But in a gesture to some of that drama, Gomes added “Search is not perfect, and we’re under no illusions that it is.”


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Table of Contents

  1. Definitions used in this Policy
  2. Data protection principles we follow
  3. What rights do you have regarding your Personal Data
  4. What Personal Data we gather about you
  5. How we use your Personal Data
  6. Who else has access to your Personal Data
  7. How we secure your data
  8. Information about cookies
  9. Contact information


Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalized or not)

2.Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.

3.Data Subject’s rights

The Data Subject has the following rights:

  1. Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
  2. Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
  3. Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
  4. Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
  5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
  6. Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
  7. Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
  8. Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
  9. Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
  10. Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
  11. Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.

4.Data we gather

Information you have provided us with
This might be your e-mail address, name, billing address, home address etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and e-mail address.

Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.

Information from our partners
We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds. See the list of our partners here.

Publicly available information
We might gather information about you that is publicly available.

5.How we use your Personal Data

We use your Personal Data in order to:

  • provide our service to you. This includes for example registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services.
  • enhance your customer experience;
  • fulfil an obligation under law or contract;

We use your Personal Data on legitimate grounds and/or with your Consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:

  • to identify you;
  • to provide you a service or to send/offer you a product;
  • to communicate either for sales or invoicing;

On the ground of legitimate interest, we Process your Personal Data for the following purposes:

  • to send you personalized offers* (from us and/or our carefully selected partners);
  • to administer and analyse our client base (purchasing behaviour and history) in order to improve the quality, variety, and availability of products/ services offered/provided;
  • to conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider offering you products/services that are similar or same to your purchasing history/browsing behaviour to be our legitimate interest.

With your consent we Process your Personal Data for the following purposes:

  • to send you newsletters and campaign offers (from us and/or our carefully selected partners);
  • for other purposes we have asked your consent for;

We Process your Personal Data in order to fulfil obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than 1 year.

We might process your Personal Data for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

  • the link between purposes, context and nature of Personal Data is suitable for further Processing;
  • the further Processing would not harm your interests and
  • there would be appropriate safeguard for Processing.

We will inform you of any further Processing and purposes.

6.Who else can access your Personal Data

We do not share your Personal Data with strangers. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:

Our processing partners:


Our business partners:


Connected third parties:


We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

7.How we secure your data

We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.


We do not intend to collect or knowingly collect information from children. We do not target children with our services.

8.Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

  • Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services
  • Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as or For more information about cookies, visit

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Read more about cookies on our Cookie Policy

Contact Information

Micro Entreprise
20 B Rue Jéan Jaurès
59227 SAULZOIR, France

Reg.Nr; R.C.S Douai FR Siret : 539 961 276


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Changes to this Privacy Policy

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Last Update: May 25, 2018

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