Flickr has been bought by professional photo hosting service SmugMug for an undisclosed price, according to a report from USA Today . The fate of Flickr has been up in the air as part of the ongoing decline of Yahoo, which was bought by Verizon last year $4.5 billion dollars and combined with AOL into Oath.
Yahoo itself had bought Flickr back in 2005 for $35 million, but never really seemed to know what to do with the service up until the end, even as it tried various redesigns and new services to revive Flickr, it never succeeded in mounting a comeback against more modern alternatives like Instagram. “Flickr has survived through thick-and-thin and is core to the entire fabric of the Internet,” SmugMug CEO Don MacAskill told USA Today.
SmugMug isn’t doing away with that legacy; the company intends to keep Flickr as a standalone community and give it more resources and attention than Oath did. But technology-wise, this acquisition might be a tall order for SmugMug, which isn’t nearly as big as the photo service it now owns.